WebEd Workshop: Spotlight on Undergraduate Admissions Wrap-Up

Thank you to our presenters Emily Forbes and Rachel Balows for their behind-the-scenes look at marketing within the Office of Undergraduate Admission. The recording is now available to watch at your convenience (a word of note: the Prezi presentation could not be played within the recording, but you can download and view the presentation while you listen to the session- the link is below).

Admissions is doing a great job of researching their audience and being at the right place, at the right time and with the right message. They systematically investigate new marketing channels to determine if they align with their overall strategy and whether they’ll serve their audience’s needs. Resources of time and people must also be balanced to ensure they’re commitments will be met and met well.

Emily and Rachel also reached out to everyone around campus to collaborate and coordinate efforts. If you have an idea or think your contributions to the overall DU effort might dovetail with Undergrad Admissions, please contact either Emily or Rachel to begin a dialog.

Our session had a number of resources to share. Here’s the list:

• Presentation slides
• Undergrad Admissions Social Media Strategic Plan
• Admissions gateway website
• Admissions Facebook page
• Virtual tour