DU helps Colorado Public Radio meet fundraising goal
The University of Denver helped Colorado Public Radio (CPR) kick off its latest fundraising drive in style, aiding the station read more…
The University of Denver helped Colorado Public Radio (CPR) kick off its latest fundraising drive in style, aiding the station in raising more than $80,000 over the first six hours of the nine-day effort.
The pledge drive began June 6 with a University challenge grant: $10,000 if CPR received 1,000 pledges in six hours. The station exceeded that goal by 79 pledges and raised $83,347 within the challenge grant time period.
“Colorado Public Radio is about curiosity and expanding awareness and expanding horizons, and by partnering with that and supporting that, DU is showing itself to be an organization in the community that really supports thoughtful conversations and understanding the world around us,” says CPR membership director Jim East.
The relationship between the University and CPR goes back to 1970, when KCFR (“Colorado Free Radio”) started as an on-campus station licensed to the University. The station started carrying programming from National Public Radio in 1973, and in 1984 it separated from DU, moved to a building near campus and became a community-licensed public radio station. In 1991, KCFR merged with Grand Junction public radio station KPRN to form Colorado Public Radio.
“The challenge grant for Colorado Public Radio was a great fit for the University because it personified our vision as a great university dedicated to the public good,” says Kevin Carroll, vice chancellor of marketing and communications. “This is especially true as we prepare to host the first presidential debate on campus in October. Given that both institutions are working to inform and educate the public on the issues they should consider when going to the ballot box, our partnership makes perfect sense.”